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EBay is set to launch an advertising network for its mobile app in this year’s final quarter, opening up a new avenue for marketers to reach the app’s roughly 4.6 million daily visitors. eBay said on a new page on its website “For the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey.” The company said that eBay users spend 150 minutes on its app per month, compared with 47 for its nearest, unidentified competitor.
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The global mobile advertising market. Mobile advertising refers to the act of sending advertisements on mobile phones. It is a departure from the traditional channels of promoting products and services which mainly relied upon newspapers, televisions, periodicals, etc. Currently, mobile advertising provides a more cost-effective mode providing wider coverage.
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